Implementing a successful customer survey process requires a lot of thought and precise execution. Without a good strategy the customer feedback often ends up in silos, which is difficult to communicate to the organization and effectively make decisions. Other problems exist such as poor response rates and unclear responses from customers. Listen to our panel of experts, Steve Bernstein, Founder, Waypoint Group, and Mike Stocker, Team Lead – Customer Sucess, Marketo, share their insights and discussions on world-class survey strategies for customers that will improve the customer experience processes within the organization and give a true pulse of the customer.
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